Swarovski is a very innovative company and in the context of global marketing it's a very big plus. It created absolutely beautiful animal figures using small pieces of crystal that present different countries. It is very flattering for the people of those countries and gives a pride to the company. Swarovski invented the product that can be appealing either abroad or on the local market but anyway it will bring the profit and promote the company. It is important that Swarovski understands that going globally doesn't only mean taking the same product and sale it everywhere, but inventing a new product for a new market emphasizing the beauty of the country.
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