Cobranding
Cobranding is a very big thing for Swarovski. The company works with big brands like Mercedes Benz, Samsung, iPhone and etc. Since I have Samsung Galaxy phone, the article about Samsung Tab and Swarovski caught my eye. It is a new Galaxy Tab by Samsung that came out in UK called Samsung Galaxy Tab Blink-Blink. The entire body of the Tab is covered with crystals which makes it elegant and luxury. The price for the Blink Blink is 5700 pounds, but UK store Harrods offers it for 2700 pounds. Each crystal is claimed to be installed directly by hand to ensure the perfect location. “Samsung Galaxy Tab Blink-blink designed combines luxury with outstanding product features, such as processor 1GHz, Android 2.2, camera and TFT-LCD 7 Inch,” Said by Harrods.
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