Swarovski has been on the market over 100 years. One of the company mission statements is innovation and creation. Swarovski always surprises with new material, new design, new product or new collection. It likes to hire young designers who are still in school or about to graduate. For the coming 2011 spring/summer collection, Swarovski follows the Art Nouveau Movement that is characterized by organic, especially floral and other plant-inspired motifs, as well as highly stylized, flowing curvilinear forms. There are plenty of new shapes and cuts to keep the artist excited. Designer Andrée Putman has created a collection of Fantastic Flowers, with the delicate, yet graphic features.
Swarovski is a multinational corporation develops product that is suitable each country specifically. I am amazed with the company's adaptation to every market. For example, Swarovski Jawaher is a collection that is made for Middle Eastern Women. The new exhibition sees traditional Arabian dress and home accessories re-invented with a frosting of crystals. The launch of Jawaher, which means jewel in Arabic, is timed to ride a trend of abaya and sheila customization which has seen more sparkle introduced to the traditionally all-black garment.
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