Swarovski's Christmas Promotion
Christmas is the biggest and one of the most popular holidays in the United States and throughout the world. It brings families and friends together to share a joy of the holiday spirit, exchange gifts and enjoy the company of each other. Christmas is the best time for sales business and marketing. Companies have very high sales numbers due to promotions that help to make immediate purchases with coupons, rebates, and premiums. Swarovski is not an exclusion. This year the company promotes beautiful crystal and silver ornaments that can be part of any Christmas tree in every house.
Swarovski's ornaments can be seen in every retail store now. The company executes point-of-purchase promotion that is display set up. The ornaments are located at the front window so everyone that passes the store looks at the product. It's very hard not to notice the stunning crystal Christmas tree decorations on a silver toned metallic tag and is hung on the white satin band. There is a choice for everyone- from shining stars to cute crystal red stockings, from elegant sparkling candles to charming rocking snowman. Every year Swarovski helps to solve one of the biggest problems before holidays "what to buy." All these helps to induce impulse buying, to create sale and make a profit.
One of the tools for consumer sales promotion Swarovski uses is premiums. In addition to the purchase, the company gives free gift bag, a ribbon and a personalized greeting card. It gives a customer special Swarovski's gift service with no extra cost. A present will have a unique and personalized touch. Swarovski also promotes itself throughout the world by giving a free star ornament for those who spends a certain amount of money online. Every country has its own price range, but in the USA an online shopper has to spend $160.
Swarovski's ornaments can be seen in every retail store now. The company executes point-of-purchase promotion that is display set up. The ornaments are located at the front window so everyone that passes the store looks at the product. It's very hard not to notice the stunning crystal Christmas tree decorations on a silver toned metallic tag and is hung on the white satin band. There is a choice for everyone- from shining stars to cute crystal red stockings, from elegant sparkling candles to charming rocking snowman. Every year Swarovski helps to solve one of the biggest problems before holidays "what to buy." All these helps to induce impulse buying, to create sale and make a profit.
No comments:
Post a Comment